In addition to the oil price increases, the public money at the level of these impacts a wide range of issues, consumer news has always been difficult to attack and occupy the front pages of newspapers; especially if there is no backing of well-known the spokesperson or large rally activities, retractable banners promotional activities can occur in previous versions necessary lucky.
First move faster: Xianpao, first win
Marketing superstore business before first understand a few test:
1. Hypermarket sales of more than 30,000 kinds of items, not like general brand advertising, as long as the hit single ethnic group, a single commodity, marketing is not easy to focus.
2 the superstore channel marketing or less the same, the price war, only some of the goods dominant.
3 hypermarkets want to serve to win, only to hit home delivery buy expensive refund the difference, buy the wrong return, if you want to increase water and electricity, telecommunications fee collection service, the number of stores without and supermarkets, it is not convenient enough for consumers.
Discount promotions schedule more, the Lunar New Year, the Dragon Boat Festival, the Ghost, the Mid-Autumn Festival a file access a file, this year's marketing to do good, the opponent may be told on next year. Subject to the above limitations, discount pathways rely on retractable banner stands marketing to lift their own position on the rivers and lakes, it is not easy.
Since each hypermarket types of goods is not far, price, service can provide almost stand on the same footing, who should start, naturally have a greater chance to win the game. Previous years Darunfa anniversary in November in October, Carrefour, Geant December, the initial idea is everyone making money, we take turns to make. " 2006 served as the marketing planning manager Darunfa Wang Tongfang decided to break the deadlock, one month in advance of the anniversary of the RT-Mart. Anniversary time to mobilize, RT-Mart and Carrefour in October confrontation, the focus of public opinion becomes "two kings duel began in December anniversary love to buy, only watched himself being marginalized.